Pacific, CEO Tim Cook will take to the stage of the Steve Jobs Theater in the outskirts of the Apple Park campus in Cupertino and with his trademark “Good morning:” and will introduce a movie with Hollywood production values, which over an hour or two will unveil four iPhones and two Apple Watches. Anyway, the much-touted date of Tuesday, September 12, exactly two weeks from now, proved to be the one that Apple had marked on its secret calendar. Sure, Gurman could have said the other announcement was Apple’s but maybe he was playing his cards extra carefully. Earlier today, Bloomberg’s Mark Gurman tweeted as follows, “In what will be the first of two (yes) tech event announcements today, Amazon says its new devices event will be held on September 20th, 8 days after the iPhone 15 event.” As you’ll see, I have updated the post above to confirm that the date of the next Apple special event has been announced. However, the fact is that the iPhone 15 Pro Max will start mass shipments this week.” conservative views of 70–80 million units), especially iPhone 15 Pro Max shipments will be delayed. Kuo says, “The market is concerned that iPhone 15 shipments will be further cut due to supply chain issues (my estimate of 80 million units vs. This model, as you’ve read above, could be in short supply. There was also positive information for prospective Apple iPhone 15 Pro Max buyers. Celebrated analyst Ming-Chi Kuo from TFI Securities has just written about Apple for and has been very positive, saying Apple “could become the world’s largest smartphone brand by 20.” Meantime, there has been potentially good news for those hoping to splash out on the iPhone 14 Pro Max. We’ll learn more about October activities in due course. There’s also another launch occurring in October - likely for the first M3 Macs - but it’s unclear if that will be positioned as a formal event.” In-person attendees will be able to try out the iPhone 15 and new Apple Watch after the presentation. He went on to say, “The structure of the event, I’m told, will match the iPhone 14 launch: A prerecorded video will be shown online, as well as at an event at the company’s headquarters. Gurman has more details about the event itself. 15 and for opening day sales to kick off on the 22 nd. If the company’s typical pattern holds, we should expect iPhone preorders to begin on Sept. That’s slightly later than last year’s Sept. Gurman said, “From what I’ve heard, the launch of the 2023 iPhone and Apple Watch will be held on Tuesday, Sept. As yet, nothing has contradicted any of the details-though that could change!-but in the last hours there’s been corroboration from a respected reporter and news from a highly acclaimed analyst.įirst, according to Bloomberg’s Mark Gurman in his latest Power On newsletter, the date of the special event is still “poised for Sept. The schedule above is, I hope, comprehensive. Please check back-I’m updating this post to confirm (or correct) as everything is revealed.Īugust 28 update. However, I believe that unless this delay is three weeks or more, Apple will announce at the same time, but with a deferred pre-order and shipping date. The caveat here is that the iPhone 15 Pro Max could be delayed, because of rumored production issues. Without fail, Apple releases its iPhones, or at least some of the new range, on the Friday in the week after the keynote. Apple iPhone 15, Apple iPhone 15 Pro Go On Sale Apple iPhone 14 Pro: What colors are on their way this year? David Phelan 6.
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